I was doing a quick shopping run the other day for my wife when I ran into this set of books prominently displayed at our favorite grocery store:
I was immediately leery, as book publishers seem to have certain ideas about what boys need to know versus what girls need to know about the same general topics. The covers are fairly innocuous – sailboat versus horse, diving versus jumping rope – nothing too offensive. Of course, inside the books was a different story:
Full disclosure: That’s the first page I opened to in the boys’ book. I flipped around the girls’ book briefly to find a page that corresponded – fun summer idea on one page and an activity on the other.
So boys are told they can skip stones and solve puzzles, and girls are told they can look good … and lie on the beach. Note also the actual text – “a girl has her image to think of” … “be a beautiful beach babe” – and the unnaturally skinny, bikini-clad preteens in the girls’ book, as well. And I would be remiss as a typographic nerd if I didn’t point out that the boys’ book has a strong, bold headline font compared to the girls’ frilly, cutesy font, which along with giving the boys’ book a better design also reinforces the subtle message that boys are to be strong and adventurous while girls should look pretty.